Susan Golton Design

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Dolls, Dreams and Design: The ways people assign personalities to objects

People often relate to objects as though they have some sort of personality. People may name their cars or attempt to reason with their computers. How far does this behaviour of assigning a personality to an object go?

Pareidolia, or the phenomenon of finding meaning in random things, means that people are likely to see faces and expressions in anything from the fronts of cars to teapots. There is a tendency to anthropomorphise even objects which are not intentionally person-like, not only visually, but while interacting with them, bestowing a basic personality on the object. Can this desire to find human likeness can be taken advantage of in design?

 

Download the pdf to read more, including a survey and case study on Asian Ball Jointed Dolls.